Spotting fakes
2025-09-09

I like this guide to spotting AI-generated image/video/audio content.

What's presented here is a thorough, multi-step approach reminiscent of OSINT techniques. This list requires a keen eye, some domain knowledge, and a healthy sense of doubt – 100% the opposite of the lazy "I saw em-dashes" accusations that are making the rounds.

(Related: If only more people applied the guide's first lesson – asking whether it's too good to be true – to promises of genAI functionality...)

No one cares that you've added AI

You need to do more if you want to impress customers

Cleaning up after the bots

As it turns out, those genAI bots still need a lot of human help