This is the last thing you want to hear about the app you've just released:

There’s room for Meta to home in on more productivity-focused uses for AI, such as image editing or building a fully functional agent that can assist with daily tasks and deep research. For now, though, Meta’s most consumer facing AI app is half baked.

And yet, this is precisely what the folks at Meta had to hear. (Beyond this excerpt, there's another note about a viral Reddit post in which people complain about the app.)

I have no inside information, so I can only speculate as to why the app is experiencing so many problems … but I wonder whether the rush to offer a genAI app played a role?

Where's your company on its genAI journey? Are you in a hurry to implement something with AI? Or are you taking the slower, more methodical approach of understanding your customers' needs and uncovering ways genAI might help? The latter won't make as much of a PR splash, but it will also avoid negative coverage.