A WSJ article notes that customers may shy away from AI-powered products.

I've said it before, I'll say it again: consumers rarely care what technology is under the hood. (And when they do, they're either tech enthusiasts or they have privacy concerns.)

They just want something that works. That's it.

Spraying "AI-powered" across your product may give you a quick bump in the press. Or it will give you something you think is worth bragging about in your marketing materials. But that's it.

If you want to delight your customers, you need to figure out how AI can actually make your product better. Simply cramming AI models into your product won't do that. (It may, in fact, create liabilities.)

And if you need help surfacing those long-lasting, meaningful AI use cases, reach out.