This is a third article in my ongoing O'Reilly Radar series on N-sided marketplaces.

Advertising is a marketplace that connects buyers and sellers. Thanks to our increasingly online lifestyles, and the rise of machine learning, advertising has gone very high-tech in the last decade or so.

In this article, Ad Networks and Content Marketing, I speculate on how Disney+ may run its new ad-supported tier. Hint: my idea would involve less machine learning, not more.

You can read the full article on O'Reilly Radar:

https://www.oreilly.com/radar/ad-networks-and-content-marketing-the-potential-to-do-more-with-less/

(You're also welcome to start with the first article in the series, Building A Better Middleman. )