Buzzfeed's big bet on genAI might just drive it to bankruptcy.

CEO Jonah Peretti was so bullish on the technology that he took the company on a deep, head-first dive. In particular, he was early to the game of replacing writers with generated content.

The stock shot up, from $5 → $15 per share, before taking a nose dive to seventy cents.

For AI-eager execs, Buzzfeed serves as both a cautionary tale and perhaps the canary in the coal mine:

Being excited about genAI is not enough to make it work for your business.

AI literacy, planning, and risk management will help you to get the most out of this technology.