(Photo by Nick Fewings on Unsplash)

Periodic reminder: Simply talking about your AI won't make it better.

You can issue all of the bold, sweeping declarations you want. You can express them with confidence. You can keep repeating the message. It doesn't matter.

If your AI doesn't work, simply saying it's great won't make it so.

And if someone is selling you AI? Pay close attention to anyone who keeps saying that it "improves things" or that it's "better than before" … but won't back it up with hard facts and numbers.