I recently learned two things about The Home Depot's gardens division:

1/ it brings in about $20B annually – more than any other division

2/ it doubles as a loyalty program

(Source: WSJ, "Home Depot has a secret garden—and it’s worth billions of dollars")

If you think item 2 isn't a big deal, ask the major airlines. Some of them make more money on points and loyalty than they do jetting people around. Loyalty programs are big business.

This excerpt really caught my eye.

Maybe we buy the wrong plant. Maybe we plant it at the wrong time. Maybe we feed it too much or don't give it enough sun.

For any number of reasons, people come away from their experience in the garden believing they just don't have a green thumb —and they don't come back to Home Depot.

The only way to build their confidence and brand loyalty is to put all kinds of gardeners in position to succeed. That means making sure we buy the right plant at the right time and nurture it the right way.

Plenty of companies are in this same boat when it comes to AI: their projects fail to gain traction and they assume it's because they don't have a green thumb.

Nope.

The problem isn't you. It isn't your tooling. It's that you're missing strategic guidance to understand your full AI opportunity.

If you need someone to help surface meaningful AI use cases and navigate the downside risks, reach out. I can help.