Q Ethan McCallum bio photo

Q Ethan McCallum


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free paper
cover: Business Models for the Data Ecomony

upcoming book
cover: Making Analytics Work

You follow the business press. You keep hearing how data is the hot new fuel that will take every company to the next level. But, what does that mean for your business? How will you put data analysis to work to solve your problems?

That’s where I come in. Talk to me, I want to help.

As a consultant, I help companies to identify, explore, and solve problems. My focus is on strategic guidance around data analytics, otherwise known as data strategy. The end-goal is to help the business understand and improve its position, in terms of reduced cost, reduced risk, and smarter decisions.

what I can do for you

It may be tempting to simply ignore the potential for data analysis (that would be a mistake) or hire a bunch of data scientists and hope everything works out (an even bigger mistake). What you need is someone to first help you understand what data analytics can do for your company, and how to get there. That’s me.

Just think of me as “that person who comes in before the first data scientist joins.”

That would involve some combination of the following:

  • perform a data assessment: as a first step, you’ll want to make sure you collect the data you need to answer your questions. We’ll make sense of what data you already have, review it for quality, and explore ways to enhance and improve your data collection processes. Along the way we may find sources of untapped opportunity and revenue (ways to turn raw data into actionable information and profit).

  • develop your data strategy: this is your road map to using data analysis in your firm. It aligns analytics to the business mission. Based on your business model and other concerns, the data strategy describes what to do and when to do it. We’ll work together to understand your current data, understand what other interesting data you could be using, determine what roles you’d need to hire, and otherwise prepare you for your first data projects.

  • lay the groundwork for your first hire: I can, in some cases, bootstrap your analytics team by building data pipelines and outlining your analytics infrastructure. This will smooth and shorten the on-ramp for your first analytics hire.

  • build your analytics team: in this tough market for data hiring, I can help you sort out roles, write job descriptions, and interview candidates for your team.

  • serve as your interim/consulting analytics lead: this would cover all of the above, from strategy to liftoff to hiring, after which point I hand off the shop to the full-time hire of your choice.

Contact me to schedule a consultation.
I'd love to hear what you're working on, and how I can help.

my target audience

I’m interested in helping firms of all domains and sizes. If you’re looking to get started with data, or to do more with data, you’re probably a good fit. For example:

  • If you run a technology-driven company, you probably want to build (or rebuild) your internal analytics practice. Count me in.

  • Even if you don’t run a technology shop, you’re probably still sitting on useful data. I’ll show you.

My end-goal is to help your business understand and improve its position, in ways related to data analysis and technology.

next steps

I’ve assembled a short list of frequently-asked questions if you’d like more detail.

Now that you know more about me and what I do, how can I help you?

Please contact me to get started.